| E-Commerce
- How does it work?
Getting
Started
1. Shopping Cart
Merchandise Products: Catalog a virtually
unlimited number of products. Shoppers can browse product
pages or use the advanced search utility to find specific
items.
Hands On Administration Store Front and Administration Manager.
Now affiliate program and promotions including gift certificates
and coupons. Offer special sale prices, storewide discounts
or free shipping as customer incentives.
Serve Customers: Allow customers to add
items to a wish list, e-mail product information to friends,
login to retrieve previous orders.
Process Orders: Automate shipping and tax
rate calculations, off-line or real-time credit card processing
and automated e-mail order confirmation. Easy sign-up for
on-line merchant account and gateway services through Authorize.net,
Paypal and other payment processors.
For online or real-time credit card processing, you will
need to establish both a merchant account with a bank (in
order to clear payments) and gateway services with a network
provider (in order to transmit information). With online credit
card processing the funds are moved to your account as soon
as the customer confirms their order on your web store.
For offline credit card processing, you simply need a merchant
account with a bank. After customers complete their order
on your store, you can log into the secure reports, pull up
the payment details and manually process the credit card payment.
Most merchant use either a touch-tone phone or retail black
box unit (available from your merchant account provider) to
process web store credit card payments offline.
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